Merchandising Units

The merchandising display for premium barbecue briquettes from Kohle-Manufaktur is the eye-catcher in this otherwise functional DIY store. The retail display-cum-shipping unit that is fully stocked with products is transformed into an attractive secondary display at the POS in a simple step: just open the perforation and fold back the upper part of the display. This creates a second level used for placement of premium barbecue lighting gels. This way the two products that together ensure smoke-free lighting are displayed on one pallet. The poster is part of the corrugated board container and permanently attached to the display.