Regardless of whether your project is complex, large-scale or simply a new concept, the SCALE MODEL is the best MARKETING TOOL that will ensure you ATTRACT and WIN OVER your clients. It will enable you to clinch major contracts. Its versatility will help both develop your PROJECT and implement a STRONG COMMERCIAL STRATEGY. The architectural model meets a number of aims... economic: by experience, we can claim that the cost of a prestige mock-up amounts to only roughly 0.04% of the overall budget for a large-scale project. Communication: it is part and parcel of your communication strategy. It informs people about the idea, shape, proportions, size, ... in an immediate way, thus making for highly accessible reading of the project to all. Even if 3D images and animations reveal a project's spatial quality, they can only offer a piecemeal perception of it. Only a scale model offers infinite points of view.
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