added insight has a 20 year track record in providing market research services to UK businesses. Based in the Midlands, we cover Birmingham, Leicester, Coventry and beyond, delivering customer insights that will directly inform your business decisions.We are not about 'tick box surveys' that map the population, we're more about mapping the mind to discover what your customers really think, feel and want from you. This means we speak to people in real depth, going beyond their top of mind answers to uncover richer insights that will put you in the know.We hold focus groups, workshops, depth interviews, whatever it takes to get the information you need. Though added insight has particular depth of experience within finance, FMCG and the public sector, we have covered subjects as diverse as alzheimers and chocolate refining, and audiences from CEOs to the elderly. It's the skill in asking the right questions that counts, no matter what subject or audience.
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