CrownSmart™ is a new innovation designed to connect brands with end-users, allowing brands to gain an edge with the end user and access unrivalled consumer data. CrownSmart™ is a new interactive application that allows brand owners to directly interact with consumers, delivering a wide range of content or experience via a unique code situated beneath the tab of a beverage can. The codes can also be used as anti-counterfeiting technology or to deliver experiential content. CrownSmart™’s unique, scannable codes on the cans bring valuable purchasing data to brands’ marketing teams, allowing them to tailor subsequent campaigns. The codes are hidden until opening, creating a direct link exclusively to the end consumer. With billions of unique codes available, the possibilities for brand owners are virtually infinite. The technology affords both companies and consumers a unique experience in terms of purchasing, scanning, interacting and communicating. By using Augmented Reality,...


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