CALISTON

Search Engine Optimisation also known as SEO, is the most cost-effective method to market your business online. It is often referred as Organic Search and is the process of optimising your website with keyword phrases that are relevant for your company in the free listings of search engines, such as Google. Caliston have handled SEO campaigns for a number of small and large businesses, with verified results since 2007.

Figures show that companies can add 30% to their sales by engaging with social media. This online channel allows you to action potential clients and generate new leads/sales. Our social media marketing strategy increases brand awareness, aids in customer retention and helps with new business acquisition. The social landscape is ever-changing – it isn’t just Facebook, Instagram, Twitter and Linkedin. We are proud of our expertise in strategy, consultation, writing, photography, editing and brand management across a host of social platforms.

95.3% of clicks online go to the top 4 results. PPC (Pay Per Clock on Google AdWprds, Paid Search or Bing Ads) is the fastest and most efficient method to generate leads, sales and make sure you rise to the top of search enquiries. PPC can produce instant results, minimising the time between investment and profit for start-ups, as well as increasing revenue quickly for larger companies. Our PPC agency team has been working on local, national and international campaigns since 2007.

A website with 15% conversion rate will have 3 times the amount of sales/leads from a website that has a 5% conversion rate. Web design and user experience are fundamental to a profitable website – we can help you realise your website goals. Good web design drives enquiries and sales on a website. We ensure that a brand’s values are always represented in our designs alongside ease of usability. We are obsessed with conversion rate and our team builds off this foundation for every website design.

On the web, you have 3-4 seconds to convince any user to stick around. As with any sector, development and innovation is always arriving in the virtual space. It is important for businesses to adapt to emerging new technologies in order to make the user experience more comfortable. At Caliston, our in-house IT team handles web development projects, business systems integrations, coding, server management, web security and speed optimisation with the utmost care and expertise.

Our experienced team understands the benefits and pitfalls of social media and deal with every situation actively and collectively. We have worked with large PR agencies on brand reputation management campaigns so we know what it takes to ensure your brand is seen in a positive light.