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UX Matters - Storytelling • Illustration • Interactive


Perfectial needed a way to educate their customers on how important User Experience is for their product. We created an interactive web page where customers could explore User Experience basics with a use of simple metaphors. We wondered: How can we illustrate any product with one image? The answer was easier than we thought – a box! Any product could be inside of the box. The box is something abstract and can relate to anyone. We started with simple on-paper sketches.