Sales department - Import export

Helping channel partners to develop profitable business models is a major concern for the most successful technology vendors. This interview from our "Channel Insights" series on the topic of partner profitability is with Ed Moore, Director of Channel Development, Western Europe at Microsoft. Ed highlights some of the most important aspects affecting partner profitability, delivering key insights and tips on how technology resellers can optimize their profits.

The Certificate in Channel Sales is our primary channel sales training course. It will provide you with a strong foundation in the core concepts, frameworks, best practices and tools for strategic channel sales with your channel partners. This Certificate will also instill confidence in both current and future employers that you have the channel sales knowledge they need to drive successful performance through a portfolio of channel partners.

Building a channel partner business plan from scratch can be a struggle. What are the best practices? What are the questions that you don't know to ask? How can you be sure that your partner business plan will meet the needs of both your company and the business partner. If only there was a template! Both the Certificate in Channel Sales and the Certificate in Channel Management include modules on joint business planning with partners. This includes channel partner business planning templates, tools and guidance that you can use to conduct effective joint business planning sessions with your partners. Most importantly, you can be sure that your new channel partner business plan will meet global best practices.