Direct Response Advertising - DRTV

DRTV ads differ from brand response advertising in that the viewer is urged to respond to the offer directly. Calls to action can range from a toll-free number on screen, a special offer or a website URL. The return on investment delivered by direct response TV advertising is among the highest possible in all advertising mediums. In comparison to social media advertising, where your brand has to fight amongst the digital chatter, the best direct-response advertising sets out a message and delivers measurable results.