STI GROUP / STI - GUSTAV STABERNACK GMBH

A rainbow film ensures that the packaging design of computer game and action figures stands out on the shelf. For an ideal print image, the rainbow film is first offset printed with opaque white and then in four colour and that too in 16 different language versions. The clear view of the characters boosts the "buy me!" effect of the product packaging.

A month's supply of Aronia pure juice is filled in an environmentally friendly 3-Liter Bag made of FSC®-certified material. Consumers can thus help themselves anytime to a fresh portion of organic juice and the quality of the contents is not affected even after the packaging is opened. A concave-convex curvature underscores the natural origin of the product.

The colourful cardboard packaging offers a fun experience for puzzle enthusiasts. The mega puzzle with 32000 pieces is well protected in the stable packaging and ready to boost sales and ready for use anytime.

With the intelligent packaging design, Gigaset saves both paper and CO2. The slender designs of the base stations and charging cradles of the A and C class and the improved assembly of sets with several handsets form the prerequisite for an intelligent packaging concept. In addition to reduction in use of materials, logistics and process costs can also be significantly reduced.

The whisky from Ballantine stands out as a premium product with the elegant finish of its promotional packaging made of cardboard. The checkered look in matt and gloss varnish brings to mind the Scottish origins of the brand; the brand logo with gold foil embossing underscores its premium nature. A window offers a view of the bottle and glasses inside. It’s also very handy; a carry handle integrated in the packaging encourages customers to pick up the product and carry it home.

December brings the biggest and best countdown opportunities of all, and increasingly adults can join in with some advent fun of their own. STI Group has developed a grown up advent calendar for Jim Beam, designed to sweeten the run-up to Christmas Eve. Twenty-two chocolate bottles with a Whisky praline filling provide a delectable and memorable indulgence for most days of advent.

For glass manufacturer Zwiesel Kristallglas AG, demand for material and product innovations is only matched by their need for innovative packaging solutions. All packaging must deliver excellent product protection with an aesthetic look that appeals to target consumers. Sustainability and optimised logistics are also important factors.

The packaging for the Grilly Billy barbecue lighter has in-built handles for easy and convenient carry-out from the DIY store. A viewing window displays the product and provides space for the promotion of a small cookbook that is glued as an on-pack behind the film. An inlay made of Chrowell protects the product by holding it securely in place.

With its ability to direct attention to specific promotional elements, packaging plays a significant role in any brand’s 360-degree communication. A great example is this promotional packaging for Lillet. One of 80,000 different promotional codes is printed on the inside of each box, leading consumers to the website and thus into the digital world of the brand.

This classic wrap-around packaging for Zeiss binoculars is made up of two chambers - one for the binoculars, the other for accessories. As the packaging is opened a scene unfolds, which varies according to the target group: hunters get to see a royal stag, while hikers are presented with a landscape. The image inside is printed on a folded cardboard blank that is easy to exchange. Intended to work as a retail-cum-storage box, the packaging is designed to be opened and closed more than once without being damaged, using a simple tuck-in closure.