Marketing - research - Import export

Our insightful and high-quality Employee Surveys take away the hassle and deliver cost-effective solutions. Online and Email surveys offer fast low-cost solutions, but we also can call upon other methods such as telephone, paper, IVR and f2f interviews.

Introducing BrandVision, Our pioneering brand tracking research tool. At Vision One we focus on the key performance indicators and metrics that drive growth unlike the traditional trackers out there. BrandVision is Brand Tracking, done right. Ideal for global and international or country by country tracking, BrandVision is unique to the typical off-the-shelf systems. We allow you to monitor consumer and market trends with our 9 key metrics which measure your brand health performance both as a snapshot or overtime. These metrics allow you to understand both your status within your market and your competitors, providing you with the knowledge of the gaps in the market, and having the true representation of what the consumers want. Our insights will help fast track your brand forward to successes, with the ability to grow and support your brand throughout the future.

AdProbe is based on the ground-breaking report by Les Binet and Peter Field into advertising effectiveness in their report ‘Marketing in the Era of Accountability‘. Our framework and approach to Ad Testing have been designed to optimise ROI. AdProbe incorporates new innovative ideas that can help develop that initial creative pitch into a fully executed Advert. The ability to hear from your targeted consumer and catching those mistakes before it's too late is vital, and so AdProbe provides you with the maximum efficiency and confidence going into your Ad Campaign, which everyone wants, right? AdProbe can also be used to compare and contract your advert with your competitors, so you can see where both your brand and others are valued and ranked from the target audience, again providing insight into where your advertising executions can be improved today.

We offer a full range of concept screening and concept testing techniques and have extensive experience in both consumer and B2B markets. For example, this includes food and drink, FMCG, technology, travel and financial services. Our IdeaProbe tool uses system 1 thinking to focus on the emotional aspect of decision-making within short time frames. Concept & Design Tests allow you to provide multiple avenues of looks and ideas, to understand the different levels of appeal and interest from your consumers; it can also provide you with meaningful data towards perceived features and benefits to price perceptions, so you can truly relate your product into how it would fare in the shop. These early adopters allow you to understand and realise from a early stage whether there's traction behind an idea, and safe yourselves from the potential of an embarrassing flop.

Let your kids experience the magic of bamboo! Kind to the planet, super sumptuous, with natural super-powers that will soothe and protect sensitive skin through the night. Antibacterial. Anti-microbial. Hypoallergenic. Nature’s kindest solution to eczema and allergies. Snuggle in and make bed time the best time. Making the softest bamboo material with the highest thread-count* is a serious business. Extensive market research. Innovative product design. Rigorous testing. The result is a product that surpasses Egyptian cotton in quality and softness. But we went one step further: our Panda bamboo bedding is designed to get even softer, from wash to wash. So the softness just gets softer. Seriously.

This book is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. Effective marketing helps with customer focus and best use of resources. Whether or not the public service is in a competitive environment, managers should see marketing as part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self-development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation. An essential addition to a manager’s toolkit of skills and knowledge, and highly recommended reading.