REALEYE

Realeye is an eye tracking software that is very useful for website owners and shopkeepers. It is important that this program has been tested. Nowadays, more and more people are using this solution. The software will show you what you are looking at when you look at a website. The research is carried out by real people. Eye tracking software uses a webcam and eye movement. The user looks at the website, while the camera captures the movement of the eyeballs. This is then analyzed and transferred to the heat map. The results are available on the same day - which is very convenient. In this way, the customer can see if everything is okay with his website or online shop. It often happens that the owner emphasizes the importance of certain elements on the website. However, the user who looks at the website does not pay attention to them. Eye tracking software allows you to capture such cases. In this way, after analysis, you can change some elements on the page to make them more visible to the user. This analysis is very useful and effective. It allows you to increase the UX of the website. It makes the website more user-friendly. Potential customers will visit it more often.