SYMBIAL SAS

France

Service Provider

France

MARKET RESEARCH AND MARKETING Audits We conduct in-depth interviews with a panel of your customers (current and former). This process is mainly implemented face-to-face, based on an interview guide. We provide you with an in depth assessment and recommendations to increase your customers’ loyalty. Survey We help you or carry out client questionnaires either online, by telephone, face to face or by mail courrier. This is a quantitative type of collection, which can complement a qualitative audit. We provide you with a report on your strengths and weaknesses, with explanations given by the clients. We make a series of recommendations to improve client satisfaction. This can ideally take place in the form of barometre (annual or more rarely). Mystery visits CThis approach can help to understand which parts of the customer relationship need to be improved. We visit your shops or counters, call your customer relations centres, your after-sales services, based on an objective measurement.

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SYMBIAL is a Marketing Institute, an Independent French Marketing Institute. We provide Online, telephone and face-to-face surveys in France, in Europe or North America. Our survey institute realize sector studies, market studies, feasibility studies for industries and communities. We help our clients implement a successful development strategy. With Quantitative Surveys : Online questionnaire, by telephone, face to face, postal. Telephone surveys. Internet Panel surveys. Face-to-face surveys, in situ … So you ask your questions to internet users from your population. This facility is cost-effective and quick to implement. You tell us your problem, we take care of everything. We realize Qualitative surveys : Interviews, Tests, Group and mini-group meetings. Symbial provides Internal surveys too, Thorough interviews… Your questions : Who are the characteristics and profiles of your future customers? Where are your customers located and what are their means of access? Therefore, understand their motivations for buying and their criteria for choosing. Thanks to marketing surveys for example. Our solutions : Satisfaction survey (users, customers, internal) Loyalty study Study of uses and habits Competitive intelligence Market research Brand audit Pre and post-testing of products or concepts Packaging test Image study Mystery visits Social listening Online surveys