Brennan Group is a professional Romanian market research agency located in Bucharest. The company offers in Romania market & marketing research services from 2001. Over 2500 projects have been completed so far for different types of clients throughout many industries and leading companies. The agency covers a wide range of knowledge and capabilities in various researches: product market analysis; new product testing/launch; market share; market segmentation; customer satisfaction; consumer tracking; brand image / equity; pricing research; map values; loyalty & retention; mind share; mystery shopping; advertising research; sales analysis; B2B (business to business) research. In order to perform these studies, we combine qualitative methods (focus-groups, in-depth interviews, ethnographic research, etc.) and quantitative ones (sample based investigations, consumer/firm panels or census, etc.). We encourage mix of methodologies which can extend consumers’ knowledge to business insights. We are committed to both zoom projects, with traditional and sophisticated qualitative approaches and recurrent consumer tracking (quantitative investigations).
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