CREATIVE FOR SHIPPING AND LOGISTICS

CSL knows very well that quality is not an option, but a necessity. For a company to survive and thrivein an environment of global competition, that company must provide a levelof customer satisfaction that will lead to customer loyalty. However, it is impossible to achieve customer loyalty without first providing a quality of service that will ensure total customer satisfaction.By using Total Quality Management techniques, we can locate waste, identifyits causes and eliminate it. A good example of waste is rework, which is often more costly than doing the job right in the first place. A common business concept is known as the "1-10-100 Rule". If it takes one unit of costs or effort to complete a job correctly, it will take 10 times that effort to correct an error before it reaches the customer. And once it has reached the customer, it will take 100 times the cost and effort to correct the situation, not to mention the loss of customer goodwill.