FMS produces New Beginnings Wines since 2009 and supply wines for Private Label (OEM) projects creating new brands for clients since 2014. As international trading house we assemble several brands and whisky since 2000 into single consignments.  Champagne and cognac from France are sent directly to importers. It works with several agents and exports to Europe, Asia, Africa and USA.

NBW has 13 ha in Paarl with 10 ha under vines. The Skipper's label on the maiden 1998 vintage was reintroduced in 2014.

The Private Label Project manages still and sparkling wines. In 2015 it took 3 orders in 3 months from clients in Denmark, Kenya and Bolivia. Recently a Fairtrade organic brand for the USA was created. FMS or the client can design the labels. It is printed digital, flexo or litho. All tasks are handled by specialists. 

FMS imports and distributes winesave® for keeping opened wine, champagne and whisky perfect for 9 weeks. It is totally inert and consists of 100% Argon gas – 2½ times heavier than air. 

Being in the process of creating a Wine Club focusing on boutique wineries for clients in Brazil & Sweden, FMS is once again putting its in-depth knowledge of the industry to the service of the consumers. Each month, members will receive 2 bottles of wine from SA.

Everyone at FMS is most passionate about wine and the service of its clients, following every project and consignment conscientiously. We rely on repeat business for profitability, not on once-off deals. 

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Superb wines on the long road to China
Oct 12, 2017
Superb wines on the long road to China Sharing a privileged moment with Pulpit Rock Winery's team in Swartland, tasting superb wines such as Cabernet Sauvignon 2015. Pulpit Rock Cab Sauvignon 2015 has been part of our second order for China, and is now on the long road to Beijing. Thanks for your warm welcome Pulpit Rock! Cheers!
  • wine
  • South africa
  • China
See all news for FMS FOOD & BEVERAGES SA

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  • FMS Wine Marketing

  • New Beginnings Wines

  • Africa Promise range

Keywords associated with this company

  • Wines
  • Private label
  • Whiskies
  • Craft beers
  • Organic wine producers

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Key figures

  • 11 – 50
    company headcount
  • 1 – 10
    Sales staff
  • 90%
    % of export sales


  • Year established
  • Site status
    Site status
    Registered office
  • Main activity
    Site status
    Manufacturer/ Producer

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Commercial information


  • EXW Ex Works
  • FCA Free Carrier
  • FOB Free On Board
  • CIF Cost, Insurance and Freight
  • CIP Carriage and Insurance Paid to
  • DDP Delivered Duty Paid
  • DAP Delivery At Place
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Buyer's responsibility

Payment methods

  • Telex transfer
  • Swift transfer
  • Documentary credit


  • Standard Bank Group Limited
  • 9e Etage, Standard Bank Centre
  • 5 rue Simmonds
  • Johannesburg 2001 Afrique du Sud
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