SEO Cambridge help local businesses get found online. Are you struggling to get the number of sales you thought your website would bring? Your website is one of the biggest opportunities you have right now to make more sales without spending a big marketing budget. You need to spend money to make money, but in terms of ROI, SEO has one of the biggest returns available, especially for smaller to medium sized businesses. SEO in Cambridge can help you to engage with your target audience as well as get additional traffic to your website. It can be difficult to find a reliable SEO professional in Cambridge, most people use software to build dodgy links and they don’t understand the importance of quality over quantity. You don’t get quality from using automated link building techniques, but you do get link penalties from Google. I’ve seen this many times when people pay for cheap link building, often from overseas but sometimes from the UK also. These penalties often stay with your website for a very long time and are notoriously difficult to recover from. Backlinks are one of the most important aspects of SEO, if done right then they can bring you both direct traffic from people clicking on the links that are created and they can give you organic rankings that bring more people to your site from searches they make in Google.