VISION ONE RESEARCH

Award-winning full-service market research company Vision One is excited to announce the recent promotion of Evie Bradbury to Client Success Manager. Evie is passionate about understanding human behaviour and went on to complete an undergraduate degree in Psychology at the University of Leeds. After completing her degree, Evie went on to further explore her passion by undertaking a Master’s in Psychology, specialising in Brain Imaging and Cognitive Neuroscience. Since joining the company, Evie has made a significant impact on the BrandVision team, as well as delivering numerous successful projects for our clients with excellent feedback. Her expertise and dedication to clients have produced tangible and clear actionable insights - culminating in her recent promotion. In her new role Evie will be responsible for delivering and managing many of our important brand tracking along with our neuroscience projects.

Award-winning full-service market research company Vision One is pleased to announce the recent appointment of Dr Hannah Roberts as a Market Research Manager. Hannah brings a wealth of expertise as a neuroscientist specialising in EEG, eye-tracking and decision-making research. Following her role as a Post-Doctoral Research Associate for Unilever, Hannah brings a breadth and depth of knowledge across multiple disciplines. Her skills include consumer science, neuroscientific projects, clinical trials, and qualitative research, which will further expand our advanced research services. Tony Lewis, Managing Director, says “We recognise the importance of embracing the growing area of neuroscience and understanding consumer behaviour. Hannah’s appointment will extend our expertise in this area and brings a new dimension to our business, further enriching our unique offering to our clients.”

We wanted to delve deeper into the world of dating to understand more about the strengths and weaknesses in this fierce market. To do this we evaluated Tinder, Bumble, Hinge and eHarmony using a national quantitative survey of the target market. This is the second wave of dating research after our previous exploration in 2020, allowing us to us draw unique insights on the changes in the landscape, highlighting brands that have shown growth, decline or changes in strategy within the past 2 years, and it is now available for you to download! We used our innovative tool ‘BrandVision’, to generate new insights and evaluate the world of dating apps. We’re sure you have heard about it before, but if you haven’t, BrandVision is a brand health measurement system that we, at Vision One, have put together using psychology, neuroscience and marketing. By combining all of these disciplines, we can create a well-rounded result of how brands are perceived by the consumer.

Strategic insight agency Vision One has relocated its northern office to Mann Island in Liverpool. Vision One opens its new offices this week - 7th September 2020 at 17 Mann Island, Liverpool, L3 1BP. The telephone number for the office is 0151 945 0150. (Mann Island is one of Liverpool’s most prestigious and desirable addresses in the city with views of the Albert dock and Mersey and a hub for creative agencies). Since the pandemic and lock-down started, all Vision One staff have been working from home. Following consultation with staff during lock-down, despite the option to remain working from home, all Vision One’s employees voted for the company to retain a Northern office in the aftermath of the Coronavirus pandemic. The unanimous staff vote has not only resulted in the company keeping a Liverpool office but also meant relocating to the new offices at Mann Island. Company owners Tony Lewis and Jas Gidda were delighted with the outcome of the staff’s decision to retain an

London based strategic insight agency, Vision One, has achieved certification to the latest globally recognised ISO 20252:2012 quality standard, establishing them as one of the leaders in the research and insight industry. This independent assessment was conducted by QMS International, an international certification body, and demonstrates Vision One’s commitment to high quality research, project management and the development of best working practices. This ongoing commitment to quality is further demonstrated by another recent data security award for Vision One – the Cyber Essentials accreditation by NCSC (National Cyber Security Centre) which is part of GCHQ. Following a rigorous assessment by QMS, with future on-going auditing confirmed, the company has successfully earned the right to display the coveted ISO 20252:2012 logo to demonstrate its conformance to the standard. Vision One becomes one of around 80(*) companies worldwide to achieve this accreditation.

Vision One are thrilled to win of the 2015 FSB Innovation Awards for its packaging design evaluation tool PackProbe. The award recognises the unique and innovative features incorporated into PackProbe with it’s System 1 thinking and Peripheral Vision testing. Tony Lewis, Managing Director of UK market research company Vision One commented, “We are delighted to receive this Innovation award. PackProbe has been under intensive development for the last year and it’s great to see our ground-breaking ideas to be recognised by the impressive judging panel. Thanks should also go to the FSB for hosting a great evening which included some surprising and unexpected entertainment!” For more information on our pack testing and packaging research services visit http://visionone.co.uk/consumer/packaging-research/