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OVERW8

Germany

For years, Kristin witnessed the work of other agencies. She became aware that this was the reason she had always implemented marketing projects within the company: Their offerings just did not fit the real needs of an entrepreneur. Too much was missing: in-depth marketing and sales knowledge, conceptual and strategic skills, at least some decent project management, reliability in budgets, independence, the ability to work with the client on an engaging team level, transparence for competent decision making, and, last but not least, either digital or offline competence. So, in 2016, Kristin decided to take a bold step forward and go out there to tackle that gap. The existing competencies of the two companies were to be remarried. From now on, there would be a fair, hands-on and high-quality marketing partner for entrepreneurs, by the name of OVERW8. OVERW8 would become the digital agency serving entrepreneurs in the pragmatic, profound and fair way that Kristin had always wished for her endeavours. The agency’s name “OVERW8” [overweight] was inspired by stock market terminology. Only a stock that has the potential to outperform in terms of company value over time is awarded the label “overweight”. In the U.S., already today stock market evaluations draw on dimensions such as customer value and brand value. So this criterion seemed to be a good landmark for business owners with big plans for their businesses.

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