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Peelers - Japan

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ASTRA INC. -FRUIT PEELING MACHINE

Japan

ASTRA Inc. Based in Fukushima, Japan, ASTRA has been fully dedicated to automatic peeler innovation for more than 20 years. The company has been granted several awards related to automatic peeling technologies, including the ‘Kitchen Innovations Award’ in 2018, ‘Touhoku New Business Award’ in 2019, and the ‘14th Nippon New Business Creation Award for Entrepreneurial Excellence’ in December 2019. ASTRA's CEO, Hirotaka Ichijo, was born on a kaki (persimmon) farmer in Fukushima, Japan. Since his childhood he had peeled tons of kaki and always thought that hand peeling is boring and inefficient. When he grew up, his mother bought an automatic peeling machine. At that time peeling machine was just a fruit rotating machine, and the worker had to hold the peeling blade in one’s hand. The machine worked well for a while, but it was taking its toll on his mother’s body and broke her shoulder. At this moment that he decided to manufacture a peeling machine that truly helps people, including his family. The development of kaki peeling machine was not a smooth road but, ASTRA kaki peeling machine became the machine with the most market share in Japan. Then ASTRA started to apply the peeling technology to manufacture a peeling machine that can peel a variety of fruits. ASTRA's challenge to exterminate hand peeling from the world has just begun. ASTRA Inc. Mail: en.info@e-astra.co.jp Address: 4-1 Hirata Hirano Iizaka-machi, Fukushima-shi, Fukushima Japan 960-0231

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