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CAYKUR CAY ISLETMELERI GENEL MUDURLUGU

Turkey

Caykur is the largest processor of tea in Turkey and its corporate memory is as old as tea itself in this country. Tea was first grown here 90 years ago. Now Turkey ranks number 1 in per capita tea consumption globally. Caykur’s 50 factories - produce over 130, 500 tons of dried tea every year, cultivated from 75, 000 hectares of the most perfect tea growing terrain in the world, in Northern Turkey, on the edge of the Black Sea. Of all the tea being consumed around the world at this very moment, 4 percent of it is Caykur’s. Caykur has 55 percent market share in the tea sector in Turkey, and integral to its success is the relationships it has nurtured with more than 200, 000 independent tea growers in Northern Turkey. Using its deep-rooted knowledge of tea, one of Caykur’s successes was the launch of Didi, an iced tea product, In 2013. It sold more than 80 million cans in 6 months. In just three years, iced tea consumption in Turkey has quadrupled. Caykur is honest enough to admit that Mother Nature is giving a helping hand and its tea comes from the northernmost tea-growing region of the world. In winter, snow covers the slopes and the bushes in a thick, white blanket, eliminating the need for chemicals and pesticides, at the same time as feeding the soil with the nutrients it needs.

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