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Marketing campaigns - Manufacturer Producer - Turkey

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YITAS MATTRESS

Turkey

The company, which produces crates, beds and home textiles in our province, became the export champion in the beds and bed bases sector of our province with Yitaş and Bazzaa brands. Ekrem Yiğit, the Chairman of the Board of Directors, who produces in a boutique style, said; Yitaş and Bazzaa brands with Germany, France, the Netherlands, Belgium, Switzerland, Denmark, as well as European countries, Iran-Iraq, Libya, Jordan, Asian countries such as exports to our country and emphasized the importance of Konya. Their research result in Turkey produced in sleep systems, especially Yigit said they witnessed the acceptance of many in Europe, "experienced difficulties domestic market in 2007-2008 in the furniture industry trying to overcome some companies are state-funded KDV promotional campaigns, we tend to export extracting lessons from this situation. First of all, we started with R & D products which are needed by European markets in order to open to foreign markets. The sleep system manufactured in Turkey, especially as we have witnessed much acceptance in Europe. At the end of each country visit, our stylist friends directed the production by making drawings about the products sold in these countries. accepted raw materials from our research with a serious team work orders can be taken after the 50 varieties of 10 kinds of leather and fabric, Turkey we have achieved a firm base and bed sheet with the widest variety. These studies and the appreciation of the products that arous

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