Markets - Import export

The ability of technology resellers to differentiate themselves from other resellers is critical for long-term business success. This interview from our "Channel Insights" series is with David English, President at TSL Marketing Inc., a specialist channel marketing agency. In this revealing interview David discusses the best practices used by top performing channel resellers to successfully differentiate themselves in a crowded marketplace.

Having certified thousands of channel marketing professionals worldwide, the Channel Institute's Certificate in Channel Marketing is considered the global gold standard in training and certification for Channel Marketers. This course will provide you with a strong foundation in the core concepts, frameworks and tools of channel marketing, enabling you to help channel partners build co-marketing campaigns with your company based on best practices. This Certificate will also instill confidence in both current and future employers that you have the knowledge they need to build successful co-marketing teams.

What is your company’s place in the world? Do your customers, business partners and employees have a clear understanding of “what your company is about”? Or do you straddle a number of different technologies and market segments so that it takes some time to explain where you stand and why your company is in business? Technology resellers, VARs and SIs are particularly vulnerable to this strategic weakness.

Glocafy provides a digital marketing strategy service focused on crafting practical international roadmaps for SMEs. We combine market research, competitive analysis, and customer behaviour to create strategies that effectively extend your brand's reach globally. Our approach is to deliver a clear, multi-channel strategy, ensuring your marketing efforts are consistent and culturally relevant across borders. From fine-tuning social media campaigns to enhancing e-commerce for different markets, our goal is to provide a realistic and actionable plan for steady international growth. With Glocafy, you get a partner who understands the nuances of expanding your digital footprint worldwide.