Marketing strategy consultants - Import export

Vision One has been helping brand owners develop and improve their packaging through our innovative packaging research for the past 20 years. PackProbes' testing approach has developed a reputation for providing great insights and optimise sales. PackProbe's advanced and award-winning powerful features incorporate system 1 thinking to recognise the autopilot decision we make without us even knowing, along with the ability to combine with our Eye-Tracking Research, AI Visual Attention Analysis, and Virtual Shopping or Virtual Shelves to combine with your testing to provide the ultimate research solution for your design. This insight will not only improve your sales, but help you understand the elements of your pack and design which work for you and what doesn't, helping with future development not only for this specific design. We help you chose the right pack and design for your product with confidence.

We offer a full range of concept screening and concept testing techniques and have extensive experience in both consumer and B2B markets. For example, this includes food and drink, FMCG, technology, travel and financial services. Our IdeaProbe tool uses system 1 thinking to focus on the emotional aspect of decision-making within short time frames. Concept & Design Tests allow you to provide multiple avenues of looks and ideas, to understand the different levels of appeal and interest from your consumers; it can also provide you with meaningful data towards perceived features and benefits to price perceptions, so you can truly relate your product into how it would fare in the shop. These early adopters allow you to understand and realise from a early stage whether there's traction behind an idea, and safe yourselves from the potential of an embarrassing flop.