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This book is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. Effective marketing helps with customer focus and best use of resources. Whether or not the public service is in a competitive environment, managers should see marketing as part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self-development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation. An essential addition to a manager’s toolkit of skills and knowledge, and highly recommended reading.

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United Kingdom

Customers want strong, dependable, organised and professional businesses to deal with. If your corporate identity doesn't say that. Let Evestico sort it for you. We will change more than just your logo. - Logo, brand guidelines and colours - Marketing collateral and digital content - Instilling the new culture Generate Awareness. More creditable than advertising. A good PR story is infinitely more effective than a front page ad. A combination of news and thought leadership pieces will not only upstage you against your competitors, it provide solid backlinks, contents for your website and social media channels, improves your Google rankings. More than just Google Adwords. It's a given that we can set up and run your online PPC campaigns. But in todays world, you need to be more creative than just Adwords or LinkedIn. Sometime the route to success is not always the direct one. Sometime you need to build confidence in your prospect first or simply give them more information.

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With millions of content being written and published online everyday, how do you make sure that yours is found by your desired audiences? Social media networks, blogging platforms, news & press outlets are inundated with businesses from big brands to SME’s & individuals all desperately competing with each other to get their messages read, heard & acted upon. Your content is one of the most valuable assets that you possess. High quality content is key to growing your brand stature, influence and resonance with your target audiences. Our team delivers high impact content from in-depth articles and blog posts to slides, pdf’s, videos, infographics and podcasts. Contact us at content@digitalhound.co.uk to find out more...

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United Kingdom

Marketwise holds contact information for hundreds of thousands of scientists and general B2B contacts. Choose from scientists working in over 70 different fields Choose B2B contacts by Job Title or by their key skills. Further customise you email list data by selecting your markets of interest, such as Retail, Pharmaceutical, Academia, Government agencies, Hospitality, Industrials and many more. Finally, choose the countries or regions you are targeting. Data is cleaned and comes with a 95% deliverability guarantee - or we will replace hard bounces free of charge. Delivered as a csv or excel file, for easy import into your marketing platform. Find new sales leads the smart way, with email list data from Marketwise.

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United Kingdom

Let Marketwise help you: Find new customers Nurture new sales leads Increase brand & product awareness Find more attendees for events and conferences We have a database of scientist and B2B contacts covering a huge range of fields. Whther you need scientists working on a specific disease, or using particular research equipment, or business contacts working in certain fields of work, we have the data. Our Promote and Nuture services send your message for you, so you don't have to work about complying with GDPR, CAN-SPAM and other related legislations. A/B testing is included to help maximise the effectiveness of your campaign. Full reporting and recommendations further help to build the quality of your campaigns.

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United Kingdom

Sensory experiences will play with your senses to trigger your emotions. Sensory experience is normally limited in time and focuses on the feelings of the sensory experience recipient. Sensory or multisensory experiences involve the experience creator, triggering one or more senses of the experience recipient.

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United Kingdom

As SEO marketing agency we specialize in optimizing online content to improve its visibility and ranking on search engine results pages. Our agency employ a range of strategies such as keyword optimization, content creation, link building, and technical SEO to enhance a website's performance in search engine algorithms. The primary goal is to increase organic traffic, improve online presence, and boost overall digital marketing effectiveness for clients.

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United Kingdom

Introducing BrandVision, Our pioneering brand tracking research tool. At Vision One we focus on the key performance indicators and metrics that drive growth unlike the traditional trackers out there. BrandVision is Brand Tracking, done right. Ideal for global and international or country by country tracking, BrandVision is unique to the typical off-the-shelf systems. We allow you to monitor consumer and market trends with our 9 key metrics which measure your brand health performance both as a snapshot or overtime. These metrics allow you to understand both your status within your market and your competitors, providing you with the knowledge of the gaps in the market, and having the true representation of what the consumers want. Our insights will help fast track your brand forward to successes, with the ability to grow and support your brand throughout the future.

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United Kingdom

AdProbe is based on the ground-breaking report by Les Binet and Peter Field into advertising effectiveness in their report ‘Marketing in the Era of Accountability‘. Our framework and approach to Ad Testing have been designed to optimise ROI. AdProbe incorporates new innovative ideas that can help develop that initial creative pitch into a fully executed Advert. The ability to hear from your targeted consumer and catching those mistakes before it's too late is vital, and so AdProbe provides you with the maximum efficiency and confidence going into your Ad Campaign, which everyone wants, right? AdProbe can also be used to compare and contract your advert with your competitors, so you can see where both your brand and others are valued and ranked from the target audience, again providing insight into where your advertising executions can be improved today.

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United Kingdom

Looking for top-notch SEO services to boost your online visibility and drive organic traffic? Our team at Click Catalyst, the UK's leading digital marketing agency, have got you covered. We specialize in comprehensive SEO solutions tailored to your specific needs, whether you are a small or large company. Our services include keyword research, on-page optimization, content creation, link building

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United Kingdom

At DMMBlitz part of our website design agency service includes social media optimisation. Websites developed by us will be on-site social media optimised as standard within our web development service. The process involves optimising websites for social functionality, this may take various forms, from social applets, social sharing from the website, like buttons or optimised landing pages for social network referred traffic. We also offer a social media optimisation service for your individual social media profile pages static off-site content. This is content such as static profile images, static content, profile attributes. DMMBlitz provides custom branding and design services for all social platforms along with in depth research carried out on keywords, market trends, etc and the optimisation of static content in relation to this.. Our social media optimisation agency covers the top networks for every sector of social media, Facebook, Instagram, Twitter and LinkedIn.

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United Kingdom

As part of our online marketing agency service at DMMBlitz we provide a digital marketing consultation service. Not only do we act as a provider of internet marketing services but also advise, audit and carry out feasibility studies, assessments and audits of the best online marketing channels to fit a businesses exact needs and requirements within your scope of carrying out business online and offline.

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United Kingdom

Our digital marketing agency’s YouTube marketing service as a separate internet marketing service. Discounts are available when advertising on YouTube in combination with search engine marketing services, as they use the same Google Ads platform. YouTube ads and YouTube display ads are an online marketing service for video campaigns that show ads within videos on YouTube and on websites and apps integrated as Google video partners. Ads are also displayed as Google Discovery ads or TrueView Video Discovery. DMMBlitz not only manages the delivery of media ads content via these channels but we can also act as a media production agency for YouTube google ads and social media video ads. The media created can be used for both video ads on YouTube and for social media video campaigns. As video delivered via YouTube requires a higher resolution its preferred to produce media YouTube ready even if your business plans to advertise on social media channels. Contact us for more details.

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United Kingdom

Let DMMBlitz manage your company’s social media marketing presence. Our certified experts will use individual or a combination of social media platforms from the industry’s top players Facebook, Instagram, Twitter and LinkedIn. Promote your business, products and services across social media networks. Give your digital marketing a social twist and use DMMBlitz as your business’s social marketeer. Social media marketing services are an extremely diverse area to cover with endless possibilities for a successful digital marketing strategy. At DMMBlitz we cover social media management from several aspects, paid ads & social content updates. Content, ads copy and targeting will be fully optimised to fit your social marketing strategy. We’ll leave the social engagement to you, as you know your customers best!

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United Kingdom

Search engine marketing, abbreviated to SEM, is a strategy used in digital marketing to increase the visibility of a website. Nowadays the term is almost always used in relation to paid ads that are showcased within the results of search engine searches. At DMMBlitz our SEM service is limited to paid ads, our organic search traffic SEO service can be found here. There are a number of providers for pay per click marketing services or PPC as it’s commonly known. Google Ads formally known as AdWords, and Bing Ads from Microsoft share around 95% of the market. We offer search engine marketing PPC management services for both platforms, including Google Display ads on the Google Display Network.

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United Kingdom

A major reason for failure by foreign start-ups and large corporates alike, who try to enter a foreign market, is their failure to understand that all markets are not the same. Assuming that because your products or services sells well in your home market, they will also sell well in any foreign market. Quite often the research they base this on is tainted by their own bias and a belief that by simply duplicating what they do at home they can succeed abroad. Using an outsides consultancy who is based in the local market takes away that bias. The team at Evestico have many years’ experience of international marketing, so when it comes to the UK they understand the many pitfalls foreign company selling into the UK can make. In addition, entering a new market poses many strategic challenges since the company needs to understand not just the market’s width but also its depth.

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United Kingdom

As a leading provider of market entry and marketing services for the industrial automation and logistics sectors, we understand the importance of market intelligence in developing successful strategies. Our market intelligence service and report writing provide you with valuable insights into your target market, allowing you to make informed decisions and stay ahead of the competition. Market intelligence is crucial for any business looking to enter a new market or expand its existing operations. By gathering and analysing data on market trends, customer behaviour, and competitor activity, you can identify opportunities and threats, assess demand for your products or services, and develop a clear understanding of your target audience.

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United Kingdom

SEO company in London provides quantifiable results based SEO services. Our award-winning Digital Marketing solutions make us one of London's top SEO agencies. Digitalhound an SEO company in London, are a team of professionals who combine their individual expertise to form a highly successful agency, helping local businesses, brands and non-profit organisations to success online at the top of their respective sectors. Your business needs SEO fundamentally more than any other marketing tool if you want to see it succeed online and our services are designed to specifically improve your search rankings against those of your competitors. We employ only the very best practitioners of SEO with a minimum of 8 years experience in the field, using methods that are 100% algorithm proof and therefore what we offer is extremely unique, enabling us to permanently increase your website traffic in a safe and sustainable way.

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United Kingdom

We advise businesses which Social Media Channels such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube are right for their business. We help them with setup or we can set business pages / accounts up. We provide a monthly Social Media Marketing service to Trades & Service clients across the UK.

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United Kingdom

Do you need a professional video editor in Essex? If you’re looking for a reliable, professional video editor in Essex, I can help. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text, showing that video content is essential to get your message out there. I offer a range of video editing services which will help you get your message out, quickly and cost-efficiently. I can take your Zoom files, your iPhone videos and your social media clips and turn them into a professionally edited video, ready for you to share throughout your marketing channels.

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United Kingdom

We create unique and professional brands and logo designs for our customers.

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United Kingdom

Full social media marketing for you and your business.

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United Kingdom

Our veteran team are experts in the benefits and drawbacks of social media and handle every situation actively, collectively and at the behest of our clients. We have worked with large PR agencies on brand reputation management campaigns so we know what it takes to ensure your brand is seen in a positive light.

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United Kingdom

100% of our web design projects show an increase in conversion rate. For businesses that rely on online impressions for growth, web design is key to business. Internet audiences are mature and demanding so make sure your website can compete with rivals. Since 2007, we have been methodical, collaborative and profitable with our designs. Work with Digital Aesthetics to spark profits for your business because we increase revenue, grow businesses and deliver brand messages in a compelling way.

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United Kingdom

The digital world is always evolving. Having a strong online presence across social networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat etc. is vital for your brand to blossom. At Digital Aesthetics, we understand the validity and relationship of each network with the healthcare & beauty sector and how to take advantage of that. We aid in customer retention, customer messaging and customer conversion.

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United Kingdom

PPC or Pay Per Click (often referred to as PPC advertising or Pay Per Click marketing) is the process of buying keywords or phrases relevant to your company in a Paid Search platform such as Google AdWords or Bing Ads. PPC’s customisation facilities also add value to this particular channel’s ability. We are a London-based agency in the middle of the technological bubble and handle accounts for healthcare companies in sectors including hospitals, doctors, dentists, aestheticians, dermatologists, specialists and many more. With over 10 years’ worth of experience on national and international campaigns, you can trust us to deliver results for you.

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United Kingdom

DRTV ads differ from brand response advertising in that the viewer is urged to respond to the offer directly. Calls to action can range from a toll-free number on screen, a special offer or a website URL. The return on investment delivered by direct response TV advertising is among the highest possible in all advertising mediums. In comparison to social media advertising, where your brand has to fight amongst the digital chatter, the best direct-response advertising sets out a message and delivers measurable results.

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United Kingdom

We’ll create a content marketing strategy that builds a consistent brand experience for your audience. This strategy will extend your reach and provide better brand engagement. Reliability and trust are given; our approach combines them with an ability to surprise. We are genuinely ambitious for our clients and always act to exceed their creative and commercial expectations.

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United Kingdom

Web-aviso provides a capability that can either be tailored to track your local citations, spot any name address and phone number listing inconsistencies as well as find more - or can completely develop your citation position from the get-go. Search engine and directory listings - or citations - particularly those that show accurate and consistent name, address and phone number information, are essential for an effective local search engine presence. The higher the search engine ranking and authority of the citation source, the greater the benefit that correct information linking back from that source can have on your overall search engine presence.

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